DC Shoes `Lanai Essential 4` Board Shorts (Olympian Blue)

DC Clothing

For over a decade, DC shoes has been an icon in action sports. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionised skateboarding shoes and clothing by incorporating innovative technology and style into their designs.

They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one t-shirt -- and eventually two shoes -- at a time from the ground up, creating in the process an international name.

DCs pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes as: Skateboarding: Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, PJ Ladd, Ryan Smith and Brian Wenning; BMX: Dave Mirra, Chris Doyle; Surfing: Bruce Irons; Motorcross: Ricky Carmichael, Jeremy McGrath, Travis Pastrana as well as Snowboarding and Rally Driving footwear and apparel.

This is the story of a garage company that initially couldn't even afford a garage. It celebrates the DC athletes who risk life and limb as the ultimate culmination of team talent in the action sports community. It's DC's salute to the passion that drives people to push their personal limits -- in the business, in sports, and in life.

DC - DC Shoes' primary focus is designing and manufacturing the highest quality footwear, specializing in skateboarding shoes, snowboarding boots, Active Terrain footwear, women's and children's casual footwear, along with complementary apparel. The quality of their products is matched by the integrity of their business practices and employment environment. DC Shoes' commitment to excellence deepens with the company's continued expansion.