G-Star `CM Rovic Loose` Cargo Pants (Lever)

G-Star Clothing

Since our creation in 1989, G-Stars philosophy has always been, just the product.

This single-minded approach has led to many denim firsts: the introduction of luxury denim for the streets, by fusing high-level crafstmanship with street level edge to create a new denim sector; the postioning of raw untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.

We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Todays sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to exreme bleached, with treatments aadding multiple gradations of wear to create distinctive, textured garments with soul.

While G-Star will always be a denim orientated company, we understand that complementary textures and styles can help frame denim and present it in a new light. Our Correct Line collections balances the raw edginess and street-wear influences of our core denim range with a sophisticated tailored line that emphasizes proportion, craftsmanship and detailing. The result is an all-day, every-occasion wardrobe that features fashionable cuts, luxurious materials and subtle branding in a full range of jackets, shirts, knits, dresses and skirts.

In the current climate, however, G-Star also understands the environmental need to reduce the use of conventional cotton. The RAW Sustainable program uses Organic Cotton, with its reduced levels of fertilizers and pesticides, as a base for a range of new products that contribute towards a more sustainable future without compromoising on quality, comfort or design.

After more than twenty years of constant innovation, G-Star continues to push the boundaries, evolving our core DNA and challenging our designers to investigate new materials, styles and cuts - but always remaining focused on just the product.