Catalog Number: FEAX13
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Founded in 1991, Firetrap is a UK based denim brand that uses British designers who take influence from the sights, sounds and flavours of London life. Firmly established in the UK with Firetrap jeans and clothing sold in over thirty countries the brand is a key player in the international market. Their customer is a night owl who celebrates life in all its forms.
Firetrap do not aim to please customers with the latest trends, they want to step beyond what is expected and represent a modern, independent figure. These urban subversives pride themselves on their affiliation with music culture. They sponsor the Firetrap Sessions which are a series of gigs promoting and celebrating brand new music across various underground venues in the UK. The Futureheads and the Duke Spirit are just a few bands among the emerging artists who got nurtured by these sessions.
Having started out as a denim brand competing against rivals such as G Star and Levis, the Firetrap vision and modern industrial styling carved a brand that values lifestyle and attitude and quite frankly, rocks.