Catalog Number: HURRICAN
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Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah brothers, customised original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s.
Their international explorations were launched, first in the United States then Europe, where they quickly became one of the major jeans brands.
The directional Andy Warhol by Pepe Jeans collection launched in 2007.