LRG `Core Collection True Straight` Straight Jeans (Grey Wash)

LRG Clothing

Lifted Research Group:

In their own words: "A Company designed to overthrow the masses by our influence. Or slogan is simple - underground inventive, overground effective - at l-r-g we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We're trying to put the support where we think it really belongs, because it's much more than clothing and concepts, it is a way of living. L-R-G innovative essence for the above average person."

Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) is a creative lifestyle clothing company. Jonas and Robert's vision was to design clothes that represented a variety of influences, a reflection of their environment and interests. Through LRG's success as a brand and inclusive group concept, it has become an outlet to express not only Jonas and Robert's ideas, but also a platform for others to do the same.

LRG takes pride in discovering and uncovering new and emerging talent; supporting those that pursue their goals with the same passion that supported its own growth. This concept has always remained the same, it's one that LRG stands beside and looks to share with the world.

LRG is proof that a positive mental attitude can take you a long way in life. Starting as an underground initiative, LRG is now having a major effect in the mainstream. With its origins in skateboarding and hip-hip, the label really is the best of both worlds.

Lifted Research Group, a revolutionary clothing company.