Gio-Goi `Kraven` Knit Hoody (Eyeblue / White)

Gio-Goi Clothing

Christopher And Anthony Donnelly first made their name in the world of dance culture, hosting some of the first warehouse parties in Manchester and London, their knowledge of street-level culture helping to influence the rise of the dance phenomenon. At the same time the Donnelly brothers put their energies into the unofficial side of the music and merchandising industry building a lucrative business from the sale of printed t-shirts and other memorabilia. A reputation for quality was quality was quickly formed. Soon this reputation attracted interest from several record companies, Factory Records in particular, which approached Anthony And Christopher for assistance with their merchandising. Despite their lack of formal training in this field, it soon became apparent that the brothers had a natural talent that was waiting to explode.

Gio-Goi is the most notorious fashion label that is inextricably linked to the music industry: The Streets, Arctic Monkeys, Hard Fi, Primal Scream, Robbie Williams and Pete Docherty (with band Babyshamble) are just a few of the names that have been associated with the brand recently. Gio-Goi has also collaborated with the worlds most famous super club, Cream to design their official Cream Ibiza Merchandise.

Gio-Goi has caught the eye of stars such as Amy Winehouse, Liam Gallagher, Enemy and welterweight boxing champion Micheal Jennings for whom Gio-Goi sponsored with a championship outfit.