Nixon `Platform` Backpack (All Black)

Nixon Watches

We make the little shit better. The stuff you have that isn't noticed first, butcan't be ignored. We pay attention to it. We argue about it. We work day andnight to make the little shit as good as it can be, so when you wear it, youfeel like you've got a leg up on the rest of the world. We believe that youdeserve a lot of respect. When you choose to wear a watch, or select a wallet tohold your hard earned cash, or want to put the final touch on your steez, youdeserve to have something that reflects your entire package. You may not knowhow to say it, but you've got something to say. Dammit brothers and sisters, youcan't slap on an off-the-shelf piece and consider yourself you. Can you? That'swhy we started Nixon and that's why, 8 years later, we're still here.

Nestled comfortably out of the way up against the pacific ocean in southernCalifornia, and tucked neatly next to the best surf in Europe, you'll find Nixonpeople doing what we do. What started as a frustration at a lack of quality watchesthat simultaneously do the talking for you and deliver what you need in various highstress work and play environments has grown into a network of athletes, rock stars,retailers, and dedicated loyalists that bring Nixon products to market.

Some people look at professional skateboarders, surfers, and snowboarders andmistakenly think they know what they're looking at. Stereotyping can get you introuble. Their skills are ridiculous, yes, but their experiences reach far beyondthat handrail on the corner. Their actions are focused on perfecting their sports,but their interests and style are anything but focused. Their perspectives areunique, yes, but their needs are universal. It is our job to reconcile the formerwith the latter. Nixon hand picks those riders that are leaders in their sports andworks with this elite group to make sure their perspectives contribute to a singleunified expression: team designed, custom built.