Cheap Monday `Sway` Oversized Sunglasses (Dark Red)

Cheap Monday Clothing

In 2000 Orjan Andersson, Adam Friberg and two of their friends opened a small second hand store near Stockholm called Weekend. This then developed into a larger more central store - changing its name to Weekday, which carried high-fashion and exclusive denim brands mixed with second hand clothing with a blend that attracted young, trendy Stockholmers.

Some of the denim sold in the shop was very expensive and Orjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday tight style was born, at this point made exclusively as an in-store brand. It was an immediate success and the first 800 pairs sold out in a couple of weeks.

In January 2005, Cheap Monday was developed into a brand with full scale collections and the distribution was extended to selected stores in Sweden as well as abroad. Today Cheap Monday carry main collections for men and women as well as three in-season drops/season. In 2008 the brand joined forces with H&M and in November 2009 the very first Cheap Monday Store opened up in Copenhagen.

Without traditional marketing but with a strong idea on how to present the brand, Cheap Monday can today be found in more than 35 countries in about 1800 stores all over the world.

Despite the fast growth the original idea still remains: to offer customers pieces that compete with high-end brands both in attitude and fashion-level as well as in quality that's always at an extremely good price.